Swedish coach operator Håbo Buss chooses Ferdia – taking the next step in digitalisation and customer focus

As a leading coach operator in charter and contract traffic, Håbo Buss has chosen Ferdia as its new system partner to further strengthen its customer focus. With more than three decades of experience, the company is now taking the leap into more flexible and digital future.
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“For us, relationships are key. We’ve had a great dialogue with Ulric Björkén throughout the process, and we believe Ferdia can increase our accessibility in many ways. A major advantage is that we can now work in a web-based environment where we can easily apply open APIs,” says Joakim Mattsson, CEO of Håbo Buss.

From manual limitations to digital leadership

Previous systems were difficult to adapt to Håbo Buss’s specific needs. Employees had long requested a more digital work environment — something Ferdia is now delivering.
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“In our very first meeting, I mentioned some of our challenges — such as the wish for a dark mode. Ferdia’s CTO had already found a solution before our next call. That’s how we want to work: listen and solve the customer’s challenges. It’s what creates long-term business,” says Mattsson.
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Innovation that strengthens customer focus

In the short term, the partnership gives Håbo Buss a digital boost — both internally and externally. In the long term, the company sees Ferdia’s capacity for innovation as a key

enabler for deeper customer focus.
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“When our employees get better tools, they can spend more time on what really matters — our passengers. We are confident that this will lead to more and better business,” says Mattsson.
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A signal to the industry

Ferdia’s expansion in the Swedish market sends a clear message: the bus industry is moving toward the long-awaited era of digital transformation.

“We have clear growth goals. To reach them, we need an innovative system that can support us on that journey. That’s why Ferdia is the right partner,” concludes Mattsson.

Ferdia’s perspective

“We are very proud of the trust shown by Håbo Buss. Our ambition is always to combine innovation with customer-centric solutions, and it’s inspiring to collaborate with a company

that shares that vision. We look forward to supporting Håbo Buss in their continued journey — while helping to drive the industry forward,” says Ulric Björkén, Country Manager Sweden at Ferdia.

Curious to learn more about how Ferdia can help your business digitalise and operate more efficiently?

Contact Daniel Morton, Country Manager UK at Ferdia / dm@ferdia.co